Asset Mapping for Community Building: A Participatory Dignity-Based Alternative to Needs Assessments

Abstract Information: This case study presentation will provide an in-depth look at a resident-led participatory asset mapping initiative on Milwaukee’s Northwest Side. Facilitators will share insights and outcomes from a 14-month participatory project focused on uncovering community strengths, resources, and priorities to enhance neighborhood safety. This session will highlight the innovative Afrofuturist Evaluation (AFE) methodology used to center Black residents’ voices, experiences, and cultural perspectives throughout the mapping process.

Presenters will outline key techniques for gathering qualitative, community-driven data on existing assets while also revealing gaps needing investment. For instance, approaches like interviews with long-term “Knowledge Keepers” with Black elders as well as amplifying youth voice through "Neighborhood Navigators" and beta-testing with community members to co-develop a digital archive will be covered as participatory practices.

In terms of tools, facilitators will demonstrate features of the customizable interactive online map itself powered by MapMe software. This will enable attendees to understand the technical workflow in translating qualitative community insights into spatially represented assets categorized across areas like businesses, nonprofits, gathering spaces, and health services. Facilitators will also discuss measurement considerations and data visualization choices for displaying qualitative findings.

Ultimately, session participants will gain concrete strategies and evaluative practices to conduct their equity-based asset mapping initiatives grounded in community priorities and cultural contexts. The presentation will share key lessons around flexible, inclusive engagement tactics, transparent mapping decisions, and recommendations to leverage findings for social change.