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Poster Reception #1

Extension Education Evaluation

Session: Poster Reception #1

51 - Using A Process Evaluation in Social Sciences

Stream: Education and Learning

Wednesday, October 23, 2024
5:30 PM - 7:00 PM PST
Abstract Information: Process evaluations are widely used in the medical field to measure how closely an intervention aligns with its intended delivery. Interventions are often complex and involve multiple components that interact significantly to effect change (Norze, 2020). It is key to understanding which components of an intervention contribute to its success and the conditions under which they can be replicable. Perhaps, using process evaluations in social sciences could lead to improved social programming including Cooperative Extension programming. We adapted the Carroll et al. (2007) framework to assess a Cooperative Extension project delivery to develop a learning game related to non-GMO food marketing labels in 2021. Using semi-structured interviews and planning notes, we looked at components including the content, dose delivered, dose received, and reach. Mediating factors including quality of delivery, participant responsiveness, complexity, facilitation strategy, recruitment, and context were also measured. We found that process evaluations can measure Extension program implementation fidelity and help teams determine how and why their project was successful and which components could be altered for different results. We then discussed how other social programs, including Extension, can adapt and use similar evaluation frameworks to measure their teams and programs for ongoing evaluation and program improvements.